Post by sojibnt144 on Feb 13, 2024 2:39:25 GMT -6
A magazine ad? Because of these unique circumstances, we chose a natural, human-to-human experience. one of the most famous and successful campaigns in the history of stealth marketing. Sony Ericsson hires in U.S. cities A paid actor came to advertise the phone. Actors often stand in small groups at tourist attractions such as New York's Empire State Building or Seattle's Space Needle. Disguised as tourists, they used the scene as a backdrop and asked unsuspecting passers-by to take their photos. At that time, passers-by expected tourists to hand them cameras.
Everything got stranger when the actors asked passers-by if they Chile Email List could use their phones. At that time, it was still a new product that most people didn't know about. When passers-by held the phone in their hands, the actors described the phone as too cool and that choosing Sony Ericsson was the right decision. However, most passers-by had no idea how a camera phone should operate in order to do this, so the actors took over the product description. Compared to traditional TV or print advertising campaigns, Sony Ericsson's successful stealth marketing campaign offers the following advantages: Unusual experience for customers New product Innovative personal experience.
Word of mouth Product description Social via mobile Natural experience In a context that is relevant to the target group Making an impact within the peer group The second campaign aims to place actors in trendy bars and lounges. The actors memorized ready-made scripts for different scenes to better converse with strangers. As the conversation unfolded, the phone rang and the actor answered. The phone is designed so that strangers can see incoming calls and even displays the caller's photo. Then another new feature. In another scene, two women play an interactive version of.
Everything got stranger when the actors asked passers-by if they Chile Email List could use their phones. At that time, it was still a new product that most people didn't know about. When passers-by held the phone in their hands, the actors described the phone as too cool and that choosing Sony Ericsson was the right decision. However, most passers-by had no idea how a camera phone should operate in order to do this, so the actors took over the product description. Compared to traditional TV or print advertising campaigns, Sony Ericsson's successful stealth marketing campaign offers the following advantages: Unusual experience for customers New product Innovative personal experience.
Word of mouth Product description Social via mobile Natural experience In a context that is relevant to the target group Making an impact within the peer group The second campaign aims to place actors in trendy bars and lounges. The actors memorized ready-made scripts for different scenes to better converse with strangers. As the conversation unfolded, the phone rang and the actor answered. The phone is designed so that strangers can see incoming calls and even displays the caller's photo. Then another new feature. In another scene, two women play an interactive version of.